3Tangents partnered with an AI recruiting platform that simplifies the recruiting process by connecting registered specialists with suitable companies effortlessly.

With a mission to streamline the hiring process, they sought our lead gen. and sales services to expand their market reach and reach new vendors. New clients would have access to a database that contains more than 5k+ active job searchers.

Beta Phase: Our client faced a significant challenge as their product approached the beta phase. With the finish line in sight, they sought to implement an effective pre-sales approach to entice and engage potential beta customers. The objective was clear: generate early interest and anticipation for the forthcoming product launch.

Unstructured Outbound Process: Our client struggled with disorganized leads management, resulting in a stagnant sales pipeline and outdated contact information. This lack of structured processes made it difficult for them to do effective lead nurturing and conversion, impacting the adaptation to market changes and customer relationship-building.

Utilizing Vendor Relationships:
We encouraged our existing vendors to embrace our new AI matchmaking service by offering attractive incentives through our outbound outreach. This approach strengthened the vendor relationships and provided new referrals that resulted in 50 current vendors and 23 new vendors transitioning and adopting the new service.

Process Optimization and Automation: We started by evaluating the company's existing outreach methods and devised strategies to intertwine omni-channel outreach with a Linkedin Content strategy so that it compliments one another most effectively.
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