Our client, a biotech staffing agency headquartered in Hamburg, Germany since 2020, specializes in sourcing highly specialized biotech professionals.

Company wanted to expand their network of vendors across the healthcare and biotech industry in Europe, while serving as a vital link between talent and opportunity, ensuring the right match for the evolving demands of the biotech sector.

Navigating a Narrow Niche: The biotech industry's highly specialized nature posed a challenge in finding vendors and candidates with specific data parameters that were required.

Low Lead Activity: Inadequate lead interaction. Prior endeavors haven't yielded optimal results, with our client struggling to secure quality appointments due to a lack of email engagement, where a significant portion of messages remained unopened.

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Strategically segmenting leads by specific data points and implementing an account scoring system to prioritize better. In line with the client's preferences, our email team crafted tailored templates that integrated social proof and showcased the company's achievements to directly address prospects' unique needs.

Tailored omnichannel campaigns: We customized email templates based on biotech hiring insights. Each email was personalized, addressing a specific contact as a potential decision maker, and offered industry-specific value propositions for biotech vendors. This approach achieved impressive results with over 70% open rates and a 21% reply rate, which improved previous lead activity.

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