Based in Austin, our client is involved in the world of diabetic-care hardware.

Their core mission is to simplify the lives of individuals managing diabetes by offering innovative hardware solutions that prioritize practicality and user-friendliness.

Seeking to expand their distribution and connect with a larger customer base, our client teamed up with 3Tangents to raise brand awareness and reach more qualified opportunities with large health and insurance providers.

Broadening Market Reach: Historically, our client's diabetic-care hardware primarily catered to local state market. The challenge involved expanding their product offering to a wider selection of US health institutions.

Enhancing Content Quality: To overcome this challenge, it was essential to create engaging and informative content that would, in tune with tailored outreach, enhance the company's reputation and bolster brand recognition.‍

Personalized and AI-Enhanced Outreach: Our strategy included personalized and AI-enhanced outreach methods over email and Linkedin. Giving our team the ability to reach a broad market at scale with tailored presentation of client's solution.

Maximizing Impact with Daily Content: In parallel, we established a dedicated team of content-boosted sales reps who consistently delivered impactful content daily on LinkedIn.
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By sharing valuable content daily, they enhanced our client's presence on the platform, fostering connections and sparking conversations with potential customers.