+60% in booked meetings for a Diabetic-Care Hardware startup
In a 10 month multi-channel campaign, meetings grew 60% month-to-month, ultimately adding six prestigious health institutions to our client's portfolio.
About Client
Based in Austin, our client is involved in the world of diabetic-care hardware.
Their core mission is to simplify the lives of individuals managing diabetes by offering innovative hardware solutions that prioritize practicality and user-friendliness.
Seeking to expand their distribution and connect with a larger customer base, our client teamed up with 3Tangents to raise brand awareness and reach more qualified opportunities with large health and insurance providers.
Company size
10-50 employees
Client's Challenges
Broadening Market Reach: Historically, our client's diabetic-care hardware primarily catered to local state market. The challenge involved expanding their product offering to a wider selection of US health institutions.
Enhancing Content Quality: To overcome this challenge, it was essential to create engaging and informative content that would, in tune with tailored outreach, enhance the company's reputation and bolster brand recognition.
Core Challenge
Increasing brand awareness through multiple channels
Solutions
Personalized and AI-Enhanced Outreach: Our strategy included personalized and AI-enhanced outreach methods over email and Linkedin. Giving our team the ability to reach a broad market at scale with tailored presentation of client's solution.
Maximizing Impact with Daily Content: In parallel, we established a dedicated team of content-boosted sales reps who consistently delivered impactful content daily on LinkedIn. By sharing valuable content daily, they enhanced our client's presence on the platform, fostering connections and sparking conversations with potential customers.
Outbound Channels
Email, Linkedin, Phone
Results
+60%
month over month increase in booked meetings
9x
more visits on client's Linkedin page (content wins!)
6
closed deals with reputable health institutions
What we've delivered for our clients
18M+
in new revenue
with a 30-80% reduction in client acquisition costs.
11000+
booked meetings
over 140 companies
partnered with our sales teams to reach new business heights.
